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26 November 2008

"Tribes" Quote

On page 138 of his book Tribes, Set Godin writes this:

People don't believe what you tell them.
   They rarely believe what you show them.
   They often believe what their friends tell them.
   They always believe what they tell themselves.
   What leaders do: they give people stories they can tell themselves. Stories about the future and about change.


Dean Lusk said...

No one commented on this post, so I'm using it to test a new feature I supposedly installed.


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